It is either you accept it or not but the point of the matter is the fact that wedding photographers will have to create a blog at some point. It is important for you to have something to catalog your projects with. It is one of the best marketing platforms that you can ever get your hands on. First and foremost, what you need to keep in mind is the fact that the blog is actually more of for your future clients than for your current ones. The very first thing that prospective clients check out is technically the blog. They want to know if wedding photographers Hampshire really are who they project themselves to be. They need to be assured in the fact that you will be able to cover the wedding event from start to end and that you will be able to follow through in the polishing of the photos.
You need to make sure that you do justice to the image layout.
The writing part is also quite a bit of a requirement but the meat of the blog is mainly on the layout of the images. It may come off as a bit of a surprise to you but the image layout of the blog may sometimes even be more important than the image layout of the portfolio. The thing with a portfolio is the fact that wedding photographers basically cherry pick them from a list of the best of their works and guess what, the rest of the world actually know that to be an absolute fact. Basically, you will want to cut the images up in certain categories. You will want to start off with photos of them getting ready, another set for all of the wedding details and the venue details, a separate shoot for the bride and for the groom, and another set of photos for the wedding party, another one for the actual ceremony, and you will also need a last set for the reception.
You will also want to work on tagging your images.
Sure, it takes far more work and far more time than usual but when it all comes down to it, it is a little extra effort that will actually really work for you and it is something that will get to pay off over time. You want your blog posts to be optimized as much as possible and one of the easiest ways that you will be able to do that would be for you to tag your pictures appropriately. If you are not so much of an expert on wordpress, there is no need to worry. WordPress is pretty easy and has a very nonsensical way of getting things done.
You might also want to go ahead and make sure that you put up a vendors list at the very bottom of your blog.
If you scratch other people’s backs, they will circle back and certainly scratch yours. Give them a quick email and let them know you have their live links listed in your blog.
Wedding photographers should know that their gear and its maintenance should always come first at all costs. It requires a rigid routine and requires a full on commitment regardless of convenience or time. It is an absolute requirement to invest in a set or so of camera and lens cleaners. This is to make sure that your gear is kept clean and pristine at all times and that your gear will last long and will get to serve you well for more years to come. If you take better care of your care than you normally would, it is less likely to unexpectedly break down and have any issues with it especially during crucial times like when you are covering you’re a wedding event or during a photo shoot at some point.
Formal training is not just an additional option that can be based off of preference. If you want to really excel at something and really get down to the science of it, going to school for it really is pretty much your best chance of attaining the skill level that you would like to be in. Education is one of those investments that are sure to be a win-win situation especially if you are involved in a skills-based craft like wedding photography. Wedding photographers in general also do not realize the extremely high potential of being able to really elevate themselves from the herd by having credentials and extra skills gained from formal training. Wedding photographers with this kind of credential are also most likely to land themselves high level jobs that are not as openly available to others who have not had any kind of formal training at all.
Get a Team
If this is something that you would like to be able to do professionally, you should also go well out of your way in making sure that you do not head out to cover weddings all alone. Get a team together, if you can. This is probably not the most financially easy decision you could ever get to make but when it all comes down to it, this is the only way that wedding photographers such as this London wedding photographer will be able to cater to the unending demands of a wedding coverage at some point. If you can’t afford a team just yet, set them up on a commission basis wherein you will only pay them based on the actual services they have rendered. That way, you do not have to shell anything out of your own pockets.
Wedding photographers should also know how to be able to network accordingly and tap into the social circle of wedding industry professionals that they are in based on the events that they have covered so far. Make sure that you are able to prepare your business cards well ahead of time and be ready to talk to people and give out those cards during the event itself. Networking is crucial to wedding photographers because of the fact that it drums up new business and that in itself is priceless if you are trying to build yours up.