Every professional commercial photographer out there knows for a fact that this is a business transaction more than anything else and that he needs to map out a certain contract for the deal before it is actually finalized. This is something that you should keep in mind as a client.
Have a contract set.
Whenever you are getting buy-ins from a commercial photographer, it is important to keep in mind that nothing is really formalized and you can’t really hold him to his words unless those words are written down in black and white.
If you don’t have proof of the deal on paper, then there really isn’t anything that’s stopping the commercial photographer from following through on his end of the deal and this is the type of thing that you need to be very careful about at the end of the day. You need to really establish this need and requirement before you can move forward with down payments and the like. This shouldn’t be too much of an issue though if you are working with an established professional commercial photographer in the industry.
Set details in contract.
There is a pretty good chance that setting up contracts and following through on them is pretty much his usual run on the mill and he is bound to give you everything you could ever need on the business side of things.
And speaking of business, it is very important that you don’t allow personal friendships or favors to cloud your judgment. In commercial photography deals, the money that is usually being dispensed is not your own. It might be your company’s or your corporation’s and this isn’t fair for the institution that you are working with so getting a really objective take on things will help make things fair and really just at the end of the day. you can take in referrals and recommendations but it is still important that you have a partial take on things all of the time.
Assess them based on the pricing, the quality of projects that they have up in their portfolios, and the feedback that they have gotten so far from their previous clients. Be very detailed with your assessments because this will reflect badly on you if you happen to book someone who turns out to be a lesser option for the job just because you happened to know him and you used your acquaintance to help him get the gig.
Always initiate sign offs coming from your end all throughout the time that the commercial photo shoot is in full swing.
Make it a point to always discuss things with the photographer that you are working with. Establish a presence in the photo shoot and feel free to speak up if you think that the theme and the direction of the photo shoot is already starting to go off tangent when it all comes down to it. The photographer will appreciate the fact that you are being very on point and on the ball with things. This also means that he will never have to bother about reshoots as well.